Why AI is reshaping marketing in 2025 (and why it’s more accessible than you think)
If you’ve scrolled through LinkedIn or Instagram this week, you’ve probably spotted the viral “AI doll” trend where people are turning themselves into hyper-realistic action figures using AI image generators. It’s fun, a bit surreal, and honestly, a fascinating sign of just how far image AI has come in such a short time. But here’s the thing: while these playful experiments grab headlines, they’re just the tip of the iceberg.
AI is quietly transforming what’s possible for in-house marketers, well beyond viral trends and novelty images. Today’s AI tools are making once-complex capabilities accessible to everyone, not just data scientists or big-budget agencies. From real-time content adaptation for accessibility, to automating alt text and captions, to analysing customer data for hyper-personalised campaigns, AI is opening doors for marketers of all backgrounds and skill levels.
I know that for many, the idea of “using AI” still feels a bit intimidating. Maybe you’re wondering where to start, or if you need to become a tech expert overnight. The good news? You don’t. Most AI-powered marketing tools are designed to be user-friendly, with intuitive interfaces and practical features you can experiment with right away - no coding required.
Here’s what’s exciting me right now:
AI-driven accessibility tools can automatically make your website and content more inclusive, helping you reach audiences you might have missed before.
Image generators are evolving fast, letting marketers create custom visuals from simple prompts—imagine the possibilities for campaign creative, social media, or even product mock-ups.
AI chatbots and personalisation engines are making it easier than ever to deliver relevant, timely experiences to every customer, at scale.
If the AI doll trend shows us anything, it’s that these tools are now in everyone’s hands. The question isn’t “if” AI will impact your marketing, it’s how you’ll choose to use it.
So, I’m curious: what’s one AI-powered idea or tool you’d love to experiment with this year? Or, if you’ve already taken the plunge, what’s surprised you most? Let’s share ideas and help each other get started—because the future of marketing is more accessible (and creative) than ever.
